[1+1 Deal] Etude - What's In My Eyes

A single-swipe eyeshadow that delivers rich color, smooth blending, and endless possibilities—whether you’re going soft or going bold.

Awards

🏆 2025 Olive Young Best Eyeshadow - Winner
🏆 2025 Olive Young Best Eyeshadow December Pick - Featured

Key Benefits

• Offers 33 versatile shades across matte, shimmer, and glitter finishes
• Delivers high pigmentation with minimal effort and buildable intensity
• Blends smoothly for seamless transitions without patchiness
• Stays put throughout the day with minimal creasing
• Designed as single pans so you can customize your own color collection
• Creates everything from natural daily looks to dramatic eye makeup

For Skin Type

• All skin types
• Sensitive skin
• Suitable for both makeup beginners and experienced users

Active Ingredients

• Mica – provides smooth application and natural shimmer while enhancing blendability
• Iron Oxides – delivers rich, long-lasting color payoff
• Silica – improves texture and helps control excess oil on the eyelids
• Phenyl Trimethicone – helps the color adhere better for extended wear
• Tocopherol (Vitamin E) – helps protect delicate eyelid skin with antioxidant care

How to Use

1. Start with clean, dry eyelids. Apply an eyeshadow primer if desired.
2. Using a brush or fingertip, apply the shadow to the eyelid.
3. Blend gently to diffuse edges or layer shades for added depth.
4. Use as an all-over wash, in the crease, or as a liner for definition.

Usage frequency: Suitable for daily makeup application; reapply as needed.

What People Say

"I’m always surprised by how pigmented it is with just one swipe."

"The texture feels so smooth and blends effortlessly, even when I’m rushing."

"I love that I can buy just the shades I want instead of a full palette."

"For lighter shades, I just layer a bit more and it looks exactly how I want."

A reliable eyeshadow that makes experimenting with color easy, enjoyable, and effortlessly wearable every day.